Introducing 'Undressed', a brand that brings a fresh, playful twist to the salad market, centered around the concept of 'naked' cuisine. For this project, we developed a lively and slightly cheeky logo featuring a charming, plump character dashing forward, his modesty barely preserved by a strategically placed lettuce leaf – all set against a warm, reddish-pink hue.

This design choice was not made lightly; combining the themes of food and nudity posed a unique challenge. However, it offered us a creative avenue to explore engaging wordplay such as 'dress'em up!' and 'dressing your way!', infusing the brand with a provocative yet entirely inoffensive spirit.

The color palette was carefully selected to stimulate appetite, incorporating shades of orange, red, and yellow, contrasted with dark greens for a modern, top-notch look. 'Undressed' stands out as a brand full of life, fun, and flavor, pushing the boundaries while maintaining a tasteful appeal.